Mythical stork stories have been around since Adam and Eve. Generations have used the stork story as an explanation for the origin of babies. The stork legend’s rich history makes storks the perfect symbol for this pro-life counseling ministry. It evokes soft imagery and tender memories – things not always associated with pro-life activism.
Storks are provocative.
When people see our stork branding they have to think about it for more than a minute, as most people are used to campaigns to save animals. People love animals and are comfortable with campaigns to protect them. The words “Save The Storks” pique a person’s interest. They wonder, “Who would kill a stork? For what purpose?” This is part of what makes our branding successful.
Storks are approachable.
The white stork is a graceful creature, not something to be afraid of. There is nothing mean or aggressive about them. Storks are gentle – so are we. They are whimsical animals. It’s hard to think about a disproportionate bird flying through the air with a baby in its mouth without a smile coming to your face. The stork branding speaks of the atmosphere we bring to an abortion clinic. As lively, gentle, graceful young people, we are there to love and not condemn.
God has given us a heart for expectant mothers who find themselves in crises situations. Through our partnership with pregnancy resource centers, these mothers can experience the love of Jesus and get the answers and support they need regarding abortion, adoption, and other life matters.