Mythical stork stories have been around for centuries. Generations have used the stork story as an explanation for the origin of babies. The stork legend’s rich history makes storks the perfect symbol for this pro-life ministry, because storks represent mothers — the people we desire to serve. While we obviously want to save the lives of babies, we want to focus on caring for the mother — the carrier of the baby — to offer her hope, compassion, and truth.
We’re re-branding pro-life.
When people see our stork branding they have to think about it for more than a minute, as most people are used to campaigns to save animals. People love animals and are comfortable with campaigns to protect them. The words “Save The Storks” pique a person’s interest. They wonder, “Who in the world would kill a stork?” This is part of what makes our branding successful. By wearing our t-shirts and other merchandise, you’ll be sure to start many conversations about life in a non-confrontational, loving way.
We care about mothers.
God has given us a heart for expectant mothers who find themselves in crisis situations. Through our partnership with pregnancy resource centers, these mothers can experience the love of Jesus and get the answers and support they need regarding abortion, adoption, and other life matters.