This Commercial Beautifully Features a Baby with Down Syndrome… and He’s Perfect

The commercial starts with glimpses of a beautiful child: a blue eye, chubby little toes. We see the tiny fingers exploring knees, a stomach, feet. We see light dappling through a blanket onto the baby’s back. Everything about this baby seems not only typical, but perfect.

Then, the camera zooms out, and we see what makes this baby special: he’s a little boy with Down syndrome. His face lights up the screen with a beautiful grin, and the ad closes with a tagline in Portuguese.

“For us, and for all mothers, every baby is a Johnson’s baby.”

The ad doesn’t make any kind of political statement, but it still says a lot. Even today, with all of the advancements medicine has made, people still overwhelmingly see Down syndrome as something to fear. The majority of babies diagnosed prenatally with Down syndrome are aborted, with at least one country — Iceland — reaching an abortion rate of 100 percent.

The Johnson’s ad doesn’t even mention the words “Down syndrome,” but the message sent is very clear.

This baby, who happens to have Down syndrome, is just like any other baby. He is beautiful, perfectly formed, happy and healthy and precious. It’s the kind of message that people need to hear… and, judging by the reaction on social media, it’s a message that resonates as well.

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We hope this article enlightened and inspired you to stand up for life.

Despite the overturning of Roe v. Wade, abortions are still prevalent in our nation. As a response to the overturning, the media: from the news to entertainment sources to even political figures and celebrities, have pushed abortion as an ongoing agenda, shaping the way this generation thinks and acts. Misinformation is being spread every day, and people are sadly believing the lies.

Our articles and stories aim to tell one thing: the truth.

We know that it is both a blessing and a challenge to understand the reality of abortion, because knowledge incites belief, and belief incites action. But we’re in this together. We believe that we can make abortion unthinkable.

With your support, we look forward to a future where young women are empowered to fight for their own rights: a right to bring life into the world, to be fearless leaders, to be examples of hope, strength, and undeterred resilience. We look forward to a future where life can happen.

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We aim to create a culture that views “pro-life” as equivalent to having empathy and compassion, providing holistic care (before and beyond pregnancy) and education, and most importantly, choosing to speak and act in love. We are pro-life, pro-love, pro-woman, pro-solution.

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