A Surprising Pro-Life, Pro-Adoption Moment from Super Bowl LV 

The Dignity of Life on Display 

The ad that had everyone talking at last night’s Super Bowl was from an unlikely company – Toyota. Most known for their rugged cars and SUVs, the company’s heart-warming commercial took many by surprise.  

Featuring Paralympian and Team Toyota athlete Jessica Long, the ad shows footage of her swimming with a voice-over reenactment of a phone call with her adoptive mother.  

“Mrs. Long. We found a baby girl for your adoption,” says a woman on the phone. “But there are some things you need to know. She’s in Siberia and she was born with a rare condition. Her legs will need to be amputated. I know this is difficult to hear. Her life, it won’t be easy.” 

Then the commercial shifts to footage of Long winning a race.  

“It might not be easy, but it’ll be amazing,” Long’s mom says. “I can’t wait to meet her.” 

The Longs Share Their Pro-Adoption Story

Long was adopted from a Russian orphanageand at just 18 months old her legs were amputated below the knee. Her father Steve Long told Celebrate Life Magazine: “Every baby is a blessing and precious and special. So many people are looking to adopt children. [For] people who are not prepared to get pregnant, I always suggest that they choose life as opposed to the alternative because there are a lot of people who can raise their children and love their children.”

Jessica echoed his sentiments: “If you truly can’t care for the child and can’t give the child the life he or she deserves, I would give the child up for adoption, because there is going to be a family out there who will love that baby—no matter what the diagnosis is,” she told Celebrate Life. “I know it can seem really discouraging, but in the end, I think that if you would abort the baby, you would definitely regret it. If my mom had not given me up, I wouldn’t be where I am now. And so, I really hope that people see my story and realize that adoption can be a wonderful thing.”

To date, she has won 29 gold medals, 8 silver and 4 bronze.  

Toyota might not have planned it, but we couldn’t think of a more inspiring pro-life, pro-woman, pro-adoption story than the one on display last night. 

Read more pro-life stories here.