A Surprising Pro-Life, Pro-Adoption Moment from Super Bowl LV 

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The Dignity of Life on Display 

The ad that had everyone talking at last night’s Super Bowl was from an unlikely company – Toyota. Most known for their rugged cars and SUVs, the company’s heart-warming commercial took many by surprise.  

Featuring Paralympian and Team Toyota athlete Jessica Long, the ad shows footage of her swimming with a voice-over reenactment of a phone call with her adoptive mother.  

“Mrs. Long. We found a baby girl for your adoption,” says a woman on the phone. “But there are some things you need to know. She’s in Siberia and she was born with a rare condition. Her legs will need to be amputated. I know this is difficult to hear. Her life, it won’t be easy.” 

Then the commercial shifts to footage of Long winning a race.  

“It might not be easy, but it’ll be amazing,” Long’s mom says. “I can’t wait to meet her.” 

The Longs Share Their Pro-Adoption Story

Long was adopted from a Russian orphanageand at just 18 months old her legs were amputated below the knee. Her father Steve Long told Celebrate Life Magazine: “Every baby is a blessing and precious and special. So many people are looking to adopt children. [For] people who are not prepared to get pregnant, I always suggest that they choose life as opposed to the alternative because there are a lot of people who can raise their children and love their children.”

Jessica echoed his sentiments: “If you truly can’t care for the child and can’t give the child the life he or she deserves, I would give the child up for adoption, because there is going to be a family out there who will love that baby—no matter what the diagnosis is,” she told Celebrate Life. “I know it can seem really discouraging, but in the end, I think that if you would abort the baby, you would definitely regret it. If my mom had not given me up, I wouldn’t be where I am now. And so, I really hope that people see my story and realize that adoption can be a wonderful thing.”

To date, she has won 29 gold medals, 8 silver and 4 bronze.  

Toyota might not have planned it, but we couldn’t think of a more inspiring pro-life, pro-woman, pro-adoption story than the one on display last night. 

Read more pro-life stories here.

Brittany Smith
Brittany Smith
Brittany is the Staff Writer on the Awareness Team. She originally hails from Charlotte, N.C. But since moving west to Colorado she tries to get out and enjoy the mountains as much as possible. She loves books, French fries and not using the Oxford Comma-- although not necessarily in that order.