The advertising industry knows that using children in their marketing campaigns sells products. Over the past five years, multi-million dollar companies like Subaru and Nike have put out high-quality ads, many with a decidedly pro-life message, featuring families and children to appeal to their customers. Yet the irony is, these companies donate thousands, if not hundreds of thousands, of dollars to Planned Parenthood. Last year alone, Planned Parenthood received $563.8 million in taxpayer funding and generated $1.67 billion in total revenue. These companies use pro-life messaging to sell products while supporting America’s number one abortion provider. Here are 10 pro-abortion corporations that use pro-life messaging:
In Nike’s Unlimited Future ad, we observe a pep talk to a nursery of adorable babies. The voice over in the ad states, “You don’t get to decide how your story begins, but you do get to decide how it ends.” Nike provides matching gifts to Planned Parenthood where lives of hundreds of thousands of children are ended each year. The message in their ad speaks to the core of who we are as humans. We want to promote that boundless potential of life, not by aborting the unwanted lives of children, but by supporting the lives of moms and babies alike to thrive and overcome all odds. The past cannot be changed, but there is a brilliant hope for the future if we step up and care for women and children who find themselves in unexpected situations.
March of Dimes
March of Dimes raises money to help premature babies survive. “Far too many die,” it says as the ad shows tiny moving fingers and toes and little faces surrounded by medical equipment. Their website, HelpNewborns.org, serves as a conduit of financial support for those precious babies. The organization exists to empower moms and babies to have a healthy start, so why did they give $24,000 to Planned Parenthood in 2013? Planned Parenthood documented 327,653 abortion procedures in their 2013 annual report. We agree with the March of Dimes ad, far too many die and we need to help them survive.
Starbucks provides matching gifts to Planned Parenthood, even though their 2014 ad begins with the thriving energy and joy children bring to the world. This ad was filmed in 28 countries and highlights the unity, love, and community that Starbucks creates in their coffee shops internationally. A thriving culture exists because of life. Sixty-three percent of Americans agree that life begins at the heartbeat, so how does Starbucks justify supporting an organization that exists to stop a heartbeat?
Subaru’s 2018 commercial may be the most outspokenly pro-life ad of all. A pregnant mom acts as a tour guide to her unborn baby and later gets to relive those same experiences with her daughter after she is born. Subaru gives financially to March of Dimes and Susan G. Komen who both directly contribute to Planned Parenthood. This commercial beautifully depicts the reliability of Subaru’s product and the desire to make lasting memories as a family, so why would they indirectly provide funding to businesses which openly support abortion clinics?
Amazon’s Japanese ad highlights building bridges and fostering acceptance through a toddler and the family pet. The family life is thriving and they want everyone to know they’re loved. Amazon supports United Way which exists to “advance the common good.” However, a 2ndVote report reveals that United Way contributed over $2.7 million to American’s largest abortion provider in 2016 alone.
American Express provides matching grants to Planned Parenthood even while celebrating family and fatherhood in their 2018 commercial. The ad recognizes the desire of a father to care for his family as a provider and features a multitasking dad keeping his baby close as he works. Celebrating fatherhood and the desire to protect and provide for one’s children should be honored. How does donating to an abortion provider support dads?
Expedia provides $5,000 grants to Planned Parenthood each year, although one of their ads focused on making family memories. It features a child dressed like a tiger going on a trip with her dad. “Even when she outgrows her costume, we’ll never outgrow the memory of our adventure together,” the ad states. Yet shared memories and adventures are only possible when we allow for a child’s life to grow and develop.
Frito Lay’s ad showcases people willing to trade anything for everyone’s favorite snack – chips! The school setting is one that everyone can relate to, who hasn’t had a lunch but longed for a snack that someone else had? The mother featured in this ad provides the Frito Lay’s snack that inspires jealousy in all her son’s peers. Frito Lay’s parent company, Pepsi, is a direct supporter of Planned Parenthood. In 2018, Planned Parenthood reported it performed 332,757 abortions. If the average elementary class room is 23 students, Planned Parenthood eliminated 14,467 elementary classrooms in 2018 alone.
Blue Shield’s health conscious ad expresses their mission to “inspire a more fearless nation.” One could almost label this ad pro-life. Especially because pro-life implies the desire for health, abundance, joy, strength, empowerment, education and support. Unfortunately, $25,000 from Blue Shield goes to Planned Parenthood every year. If they truly desire to inspire a fearless nation, they would do more to ensure pregnant women have everything they need to help their babies thrive.
Kaiser Permanente’s ad states, “This is a fight, not to the finish, but to the beginning.” They beautifully express their mission to give “expert care for every new beginning.” Kaiser is a health insurance company on a mission to help people thrive. Their advertisement is inspirationally pro-life yet they donates financially to Planned Parenthood where hundreds of thousands of children never have the chance to live. The Unplanned movie shows what happens in an ultrasound guided abortion. This scene is one of the most powerful portrayals of what takes place inside Planned Parenthood’s abortion facilities.
When we speak about the unborn, we agree with the sentiments of all these companies who showcase the beauty, passion, love, joy, and hope found in life through their ads. Companies like these know that their messaging inspires us to buy in because it resonates with who we are as humans. We may not be able to change corporate decisions regarding their donations, but we should be aware of the inconstancy between their messaging and money. Life is powerful, winsome, exciting, and inspiring. Let’s do all we can to live consistently. Abortion is not empowerment, but life can bring a smile to any face and offer hope for the future.
Click HERE for a complete list of organizations who directly or indirectly support Planned Parenthood.